# Desired GP Calculator

**Desired GP Calculator Explained:**

**(a) What is this?** This calculator tells you the selling price, Mark Up%, Margin $ using just the *desired* GP%

**(b) What does this tell me? **The selling price when just the *desired* GP%.

**(c) Why should I use it?** To determine what your selling price will be, simply by using the desired GP%. You might seek to change the GP% and therefore the selling price, but it will quickly determine whether or not the desired GP% is realistic given the competitive situation your business is in.

**(d) Caution:** Be careful not to confuse Mark Up% and GP%. Both are referred to as margin. Be sure you know what calculation is being referred to. Margin calculations always exclude GST/VAT. This calculator doesn't tell you to increase or decrease GP%'s, it simply tells you what they are. Any decisions you make are at your own risk.