Return On Marketing Investment (ROMI) Calculator Explained:
(a) What is this? This calculator tells you the Return On Marketing Investment (ROMI) in percentage terms.
(b) What does it tell me? How much money your Marketing investment has generated. Note that this simple calculator measures the marketing investment against the GP$ the business has made, not against sales.
(c) Why should I use it? To determine whether or not your marketing investment has been beneficial to the business.
(d) Caution: When you input the sales, these should be the sales attributable to the marketing campaign and this is defined as the incremental sales results from the marketing campaign. The result is clouded by competitor activity, the economy, weather and numerous other factors and will thus not be necessarily accurate. Any decisions you make are at your risk.